A portrait photo of Lara Littlefield facing the camera.

Lara Littlefield is a business and engineering leader with more than 20 years of development and startup experience based out of Boston, MA & New York, NY.

After selling her first startup at the young age of 14, Lara went on to found and build multiple global businesses, including New Basis: the full-service agency she founded in 2006.

Today she and her team develop custom web and native applications, SaaS, enterprise software, eCommerce platforms, and marketing websites for clients such as Milani Cosmetics, Ouai Haircare, Aol Ventures, Columbia University, New York University, and many others.

Recent Work

Get in touch for rates & estimates

Equal parts grit & skill


What I do

Create Brands

  • Brand strategy
  • Brand identity
  • Brand system
  • Voice, tone & messaging
  • Partnerships

Build Products

  • Mobile apps
  • Web apps
  • eCommerce
  • Subscriptions & memberships
  • AI/ML
  • 3D experiences for VR & AR
  • SaaS & technology platforms
  • API service integrations
  • PWAs & static sites


  • Websites
  • Advertising
  • Social

How I do it

Strategy & Design

  • Research & discovery
  • Product management
  • Architecture
  • Analytics & testing
  • Branding & art direction
  • UI/UX
  • SaaS & platform strategy


  • Full-stack development
  • Cloud & app architecture
  • PHP, JavaScript, Liquid, Node
  • REST, GraphQL
  • Angular, React, Vue
  • Custom apps, plugins & themes
  • WordPress, Laravel
  • Shopify, WooCommerce
  • Speed, performance & security


  • Search marketing (SEO, PPC)
  • Content marketing
  • Copywriting


For over 15 years Lara has delivered comprehensive web and mobile development and marketing to Fortune 500 and small businesses alike. Today she specializes in websites and applications for marketing, eCommerce, SaaS and enterprise software purposes.

Each project is characterized by a total transformation of a client's revenue or cost savings. To accomplish this, custom technology is developed around automation and solutions to business problems that allow our clients to focus on their core competencies leaving confidence in our exceptional delivery and high-quality results.

Achieving both pixel perfection development alongside advanced technological solutions, each deliverable is continually tracked for its progress and added value. Typical partner technologies include Shopify, WordPress, WooCommerce, and modern JavaScript frameworks including Vue and React.


The project process begins with a free consultation call. Over multiple conversations we'll review each of your existing marketing, UI design, and web or native technology investments to craft a comprehensive proposal of the potential solutions we can provide to your business.

  1. 1
    Starting with discovery, we'll talk about the problems your business is currently facing either with specific parts of your technology or more generally.
  2. 2
    We'll use our conversations to make decisions about our best recommendations and solutions in a proposal and estimate.
  3. 3
    Your project will then progres through the wireframing and design process through to development and quality assurance directly before launch. After going live we'll also be available for further changes and support for your entire team.

Each proposal includes an overview, milestones, scheduling and pricing plus a draft contract. Changes can also be made to this plan as the project progresses thanks to our unique, hybrid approach to agile and lean development methods.


Each of our projects add momentum and agility to every client team where we contribute. By raising the bar for high-quality technology and explosive growth we're able to consistently deliver exceptional results.

We take the trust our clients place in us, often as a 100% remote team, very seriously and consistently work to grow it through regular wins, deliverable review, and updates. Through absolute transparency into a team's velocity and progress we are able to work with clients to make massive transformational changes a reality.

I want to change

in order to



Anything else?

Is your online presence or technology ambitious enough?

Let's talk about the current obstacles stopping your business growth and how to solve them.