About Lara Littlefield

Office on a sunny afternoon, empty tables and chairs
Office on a sunny afternoon, empty tables and chairs

Lara Littlefield is a remote engineering lead, full stack developer & entrepreneur. She’s also a product manager, UI & UX designer and business strategist based out of New York, NY & Boston, MA. For over 21 years Lara has solved business problems with web & mobile application design, development and growth for consumers and enterprise markets alike. She builds mission-critical software for clients such as Aol, Columbia University and many others in addition to her technology businesses in SaaS and related fields.

Lara transforms businesses with websites and custom technology that get her clients more customers and increase growth or profits, including projects for Aol., financial institutions, Columbia University, New York University, the hospitality industry, D2C ecommerce startups, and many other sectors.

In addition to her focus as an agency web and mobile engineer building marketing sites she also focuses on shipping consumer and enterprise applications. Lara also specializes in building custom SaaS and eCommerce applications and is the founder of multiple active SaaS businesses. Open source software is also an important part of the business value she is able to leverage during each development project for her clients.

In addition to running her independent studio today she is also the Founder of New Basis: a full-service agency providing design, web development, marketing, consulting and other technology services to enterprise clients since 2006.

To get more information about hiring Lara or her team, please get in touch.

My core values

My professional values involve doing my best work for clients who know the value of excellent and ethical code and design.

I accomplish this by discovering and translating customer needs into technology solutions that generate profits and challenge assumptions through fast, iterative, continuous development. In return I expect that my clients provide the active and supportive participation needed from their team to help me translate a shared vision into reality.

My standard process includes as much in-house or external support for testing all new technology as required to ship incredible products and experiences. A project is never considered done until it’s shipped, in the hands of users, and successfully delivering value.

A complete list of my areas of domain expertise, partner technology platforms, and other skills is located here. I practice a DRY engineering method and style to consistently reduce redundancy and automate and is agile, iterative, and modular overall.

A few of my partner technologies include Vue, React, WordPress, Shopify, Node, Laravel, Craft, and Angular. These include front-end and backend language specialities in JavaScript, PHP, Ruby, HTML, CSS, Swift and more. I also specialize in MySQL, PWAs, SPAs, cloud architecture, continuous deployment and many other stacks and methods needed to build and deploy websites and apps from start to finish. The majority of my projects take a concept from an initial idea or sketch all the way through launch, whether a redesign or fresh build.

In addition to my “done for you” services I also provide both in-house and external consulting for software engineering and design teams focused around high-level technology decisions, developer happiness, and customer success.

Beyond software engineering my services also include marketing and design for existing development projects. Focusing on high-quality content, New Basis provides marketing that allows brands to grow and get more sales with evergreen content positioned for organic SEO.

More about Lara Littlefield

After founding prior ventures and her agency in 2006 Littlefield opened the first New York office for New Basis in the Flatiron neighborhood of Manhattan in 2011. Later in 2012 she launched her second consumer startup based around a unique social eCommerce experience for consignment luxury fashion.

In 2014 she launched Simmer for anyone who wants to build a business or livelihood teaching others how to feed themselves and others. Simmer is a WordPress plugin for recipe content that allows brands to expand their reach through higher-quality content, mobile-first UX and structured data for search engine discovery. Simmer also includes a managed WordPress cloud hosting platform. The plugin is currently localized in over 180+ world languages and has 1,000s of active installations.

In addition to her work at New Basis since 2006, Lara has been an adviser to multiple early-stage, venture-backed and bootstrapped startups in advertising and publishing, retail, real estate, fashion, health, fitness, and financial tech spaces for the web, iOS and Android since 2008.

Lara also holds a Bachelor of Arts from Barnard College at Columbia University in the City of New York in Economics and History.

She also enjoys organizing software and technical spaces for underrepresented groups and was a co-organizer for WordCamp Boston and volunteer for WordCamp US. Lara mentors early stage women and black-owned businesses with free advice around technology, recruitment, product, fundraising, management and growth decisions.

Her work has been mentioned or featured in the New York Times, The Wall Street Journal, Forbes and Foreign Policy Magazine.

When not coding or designing, she enjoys backpacking the 4,000′ peaks of the White Mountains in New Hampshire, cooking, baking, pizza (which always deserves its own category), and time with friends. She also once performed in Lincoln Center at Alice Tully Hall in Manhattan at a single sold-out Saturday night show alongside her former fellow dance company members. In her free time she also builds 3D mesh models and texturing and constructs original virtual reality experiences.

Want to get in touch?

For partnerships, media and project inquiries please contact my team and say hello or get in touch directly at [email protected].

You can also learn more about my ideas on the most important technology & software concepts shaping history & modern business on my blog. I think a lot about what leadership for high-iwhompact design and engineering teams looks like, complex software systems, remote work among distributed teams, and software ethics.

Let's get the ball rolling.

Send me a quick message about your project and I'll be in touch.